SendGrid Email API vs Marketing Campaigns. Which is Better?

SendGrid offers two primary pricing models for its email services: Email Campaigns and API requests.

Email Campaigns: This pricing model is based on the number of email messages you send in a month. The pricing starts at $200 per month for up to 100,000 emails and increases based on the number of contacts and emails sent.

API requests: This pricing model is based on the number of API requests you make to SendGrid’s servers. The pricing starts at $34.95 per month for up to 100,000 requests and increases based on the number of requests you make.

You can check out the updated pricing of SendGrid by clicking here.

The cost of using Email Campaigns is generally higher than using the API, as Email Campaigns include features such as email templates, scheduling, and reporting that are not available with the API. However, if you are looking to send a large number of emails on a regular basis, the Email Campaigns pricing model may be more cost-effective for you. Still, confused about choosing the SendGrid Email API vs Marketing Campaigns?

It’s important to note that SendGrid also offers a free plan that allows you to send up to 100 emails per day, and a pay-as-you-go plan that charges you based on the number of emails you send without any monthly commitment.

SendGrid Email API vs Marketing Campaigns – Primary Difference

The choice between SendGrid Email API and Marketing Campaigns ultimately depends on your specific needs and goals. Here are some factors to consider:

1. Use case: SendGrid Email API is better suited for developers who want to integrate email functionality into their applications or website. It allows for more customization and control over the email-sending process, such as setting up automated emails or triggering emails based on user actions. Marketing Campaigns, on the other hand, are designed for non-technical users who want to create and send marketing emails to a large audience.
2. Features: Marketing Campaigns come with a variety of features specifically designed for email marketing, such as pre-built email templates, email automation workflows, and campaign analytics. The Email API, on the other hand, offers more granular control over email sending, including the ability to customize email content and add dynamic data.
3. Cost: The cost of using each option varies based on the number of emails sent and the features used. Marketing Campaigns typically have a higher starting cost due to the included features, while the Email API has a more flexible pricing model based on the number of API requests.

In summary, if you’re looking for a user-friendly email marketing solution with pre-built features and analytics, Marketing Campaigns is likely the better choice.

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This means, you just need to invest a small portion of the email campaign budget with us for the email-sending platform and add the SendGrid API in the MagneticMailer panel to send the email campaigns as per your wish.

And you can save almost 75 to 90% of the cost that you have to spend by using direct email campaign functions.

SendGrid Email API vs Marketing Campaigns – Large Volumes

Both SendGrid Email API and Marketing Campaigns can handle large volumes of email, but there are some differences in how they handle email sending at scale.

For very large email sends, the Email API may be a better choice, as it allows for more granular control over the email-sending process. With the Email API, you can use batch sending to break up large volumes of emails into smaller batches, which can help improve email deliverability and avoid issues with email providers flagging your emails as spam.

Marketing Campaigns, on the other hand, are designed more for sending a high volume of emails to a large audience, rather than sending very large batches of emails. It comes with features such as email list segmentation and A/B testing that can help you optimize your email sends, but it may not offer the same level of control over the sending process as the Email API.

In summary, both options can handle large volumes of email sends, but the Email API may be better suited for very large email sends where granular control over the sending process is necessary, while Marketing Campaigns may be better for sending a high volume of emails to a large audience with less emphasis on customization and control.

We hope this would have provided you with the answer to understanding SendGrid Email API vs Marketing Campaigns comparison.