How To Prevent Emails From Going To Spam
Here are ten tips to help prevent your emails from going to spam:
- Use a reputable email service: Use a reputable email service like Amazon, SendGrid, etc., as these providers are trusted and have spam filters in place.
- Authenticate your email: Use email authentication protocols such as DKIM, SPF, and DMARC to verify your email’s authenticity and reduce the risk of it being marked as spam.
- Avoid spam triggers: Avoid using spam trigger words like “free,” “guaranteed,” or “click here” in your subject lines and email content. These words can increase the likelihood of your emails being marked as spam.
- Keep your email list clean: Remove inactive or invalid email addresses from your mailing list regularly to improve your email deliverability and prevent your emails from being marked as spam.
- Ask your subscribers to whitelist you: Encourage your subscribers to add your email address to their contact list or whitelist to ensure that your emails make it to their inbox.
- Don’t send too many emails: Sending too many emails in a short period can trigger spam filters. Space out your email campaigns to avoid this.
- Provide a clear unsubscribe option: Include a clear unsubscribe option in your emails so that subscribers who no longer wish to receive your emails can opt-out easily. This will help you maintain a clean email list and improve deliverability.
- Avoid using attachments: Attachments can trigger spam filters. Instead, use links to your website or cloud storage services to share files.
- Use a recognizable sender name: Use a recognizable sender name so that your subscribers can easily identify you and avoid marking your emails as spam.
- Test your emails: Before sending out an email campaign, test it by sending it to a small group of trusted recipients to see if it lands in their inbox or spam folder. This will help you identify any issues and make improvements before sending them to your full mailing list.